| . |
Children
&
Families
North Shore
| the online and print forum promoting the development of children, families and the parents who care for them |
 | |  | |  | |  | |  | |  |
© Copyright 2007-2011, North Shore Ink, All Rights Reserved
"We've been advertising with North Shore Children & Families for over a year now and our ads are
getting a great response. We know, because we track our marketing effectiveness with the
different advertising/marketing mediums we use! We measure the amount of inquiries from each
advertising source, and use that data to identify our cost per inquiry as well as our cost per new
member. (When it comes to inquiries, both the quantity and quality matter!)
We are very please with our partnership with this local parenting publication so far. North Shore
Children & Families is a professional and classy publication, and Suzanne is passionate about making
sure advertisements are accurate and attractive. We believe this publication is a great marketing
source to present our message to our target customers, and we're optimistic that with its excellent
content, it will continue to grow.
We periodically fine-tune our marketing plan, reducing investment in those publications that yield
less value per dollar invested in them. Regarding North Shore Children & Families, we have increased
our marketing there, because of its impact with our target demographic...that is...it gets results for
our business!"
Alan Ruthazer, Owner
Thee Little Gym, Danvers & Woburn
getting a great response. We know, because we track our marketing effectiveness with the
different advertising/marketing mediums we use! We measure the amount of inquiries from each
advertising source, and use that data to identify our cost per inquiry as well as our cost per new
member. (When it comes to inquiries, both the quantity and quality matter!)
We are very please with our partnership with this local parenting publication so far. North Shore
Children & Families is a professional and classy publication, and Suzanne is passionate about making
sure advertisements are accurate and attractive. We believe this publication is a great marketing
source to present our message to our target customers, and we're optimistic that with its excellent
content, it will continue to grow.
We periodically fine-tune our marketing plan, reducing investment in those publications that yield
less value per dollar invested in them. Regarding North Shore Children & Families, we have increased
our marketing there, because of its impact with our target demographic...that is...it gets results for
our business!"
Alan Ruthazer, Owner
Thee Little Gym, Danvers & Woburn
What our Advertisers are Saying...