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Children
&
Families
North Shore
| the online and print forum promoting the development of children, families and the parents who care for them |
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© Copyright 2007-2009, North Shore Ink, All Rights Reserved
"We've been advertising with North Shore Children & Families for over a year now and our ads are getting a great
response. We know, because we track our marketing effectiveness with the different advertising/marketing
mediums we use! We measure the amount of inquiries from each advertising source, and use that data to
identify our cost per inquiry as well as our cost per new member. (When it comes to inquiries, both the quantity
and quality matter!)
We are very please with our partnership with this local parenting publication so far. North Shore Children & Families
is a professional and classy publication, and Suzanne is passionate about making sure advertisements are
accurate and attractive. We believe this publication is a great marketing source to present our message to our
target customers, and we're optimistic that with its excellent content, it will continue to grow.
We periodically fine-tune our marketing plan, reducing investment in those publications that yield less value per
dollar invested in them. Regarding North Shore Children & Families, we have increased our marketing there,
because of its impact with our target demographic...that is...it gets results for our business!"
Alan Ruthazer, Owner
Thee Little Gym, Danvers & Woburn
response. We know, because we track our marketing effectiveness with the different advertising/marketing
mediums we use! We measure the amount of inquiries from each advertising source, and use that data to
identify our cost per inquiry as well as our cost per new member. (When it comes to inquiries, both the quantity
and quality matter!)
We are very please with our partnership with this local parenting publication so far. North Shore Children & Families
is a professional and classy publication, and Suzanne is passionate about making sure advertisements are
accurate and attractive. We believe this publication is a great marketing source to present our message to our
target customers, and we're optimistic that with its excellent content, it will continue to grow.
We periodically fine-tune our marketing plan, reducing investment in those publications that yield less value per
dollar invested in them. Regarding North Shore Children & Families, we have increased our marketing there,
because of its impact with our target demographic...that is...it gets results for our business!"
Alan Ruthazer, Owner
Thee Little Gym, Danvers & Woburn
What our Advertisers are Saying...